02/15/2016 - Press release

Total sponsors the National Super Sevens male rugby tournament


Total has just closed partnership with the Brazilian Confederation of Rugby (CBRu) to sponsor the National Super Sevens Male Rugby Tournament. The competition will bring together the top athletes in the sport in the country, including members of the national team that will participate in the Olympic Games 2016 to be held in Rio de Janeiro.

With steps in São José dos Campos (SP), on 5 and 6 March (qualifying), and Rio de Janeiro (RJ), on 19 and 20 March (finals), Super Sevens will involve the top 12 clubs in the country, among them, state champions from São Paulo, Rio de Janeiro, Minas Gerais, Paraná, Santa Catarina and Rio Grande do Sul.

According to  Olivier Bellion, General Manager of Total Lubrificantes do Brasil – subsidiary of Total that operates in Marketing & Services segment in Brasil, promoting rugby is an important strategy that is part of the sports marketing plan of the group in the country to 2016 and reflects the company’s own goals. “Rugby is a team sport that seeks fair competition and also excellence, which is also part of Total’s mission. We believe in this sport and want to be part of its growth among Brazilians”, he says.

Traditional sponsor of rugby in other countries, Total is also supporting since 2015 the project “Better together”, in partnership with Guanabara Rugby Club, state champion of the sport in Rio de Janeiro.“We believe in the power of sport. We want to encourage young talents of the national rugby, helping to spread the culture of this sport that preaches respect, discipline and solidarity, values that we practice in Total”, affirms Maxime Rabilloud, General Manager of Total E&P do Brasil – subsidiary of Total which operates in the oil and gas industry.  

The first stage of the competition, prior selective where six teams will be classified, will take place in São José dos Campos, the interior of São Paulo, on 5 and 6 March. The final stage of Total Sevens will be in Rio de Janeiro, on 19 and 20 March. The entrance of the games is free: just take one kilo of non-perishable food that will be donated to NGOs and local bodies.

“Super Sevens is an opportunity to give the public live performance of the best rugby players in the country. It is also a chance  to know better the sport that each day gains more supporters and integrates the Olympic Games, the world’s largest multi-sport event, hosted this year in Rio de Janeiro”, says Agustin Danza, CEO of the Brazilian Rugby Confederation (CBRu).

The state of Rio de Janeiro is one of the sport developments of hubs in Brazil. In 2015, CBRu, in partnership with World Rugby, international entity wish governing the sport, launched the Impact Beyond project, aiming to put the sport in 1 thousand schools of public and private school net of the state capital and surround cities. For more information, visit the official website of the Brazilian Rugby Confederation.