In search of more sustainable coatings

Atotech, an affiliate of the Total group, is one of the leading global suppliers of coating products and solutions widely used in our daily lives. The decorative items at your home or the finishing of your car, for example, may possibly have products with coatings developed by the company. In Brazil, Atotech is headquartered in Taboão da Serra (SP) and counts on four modern labs with very modern equipment to provide its clients with the best products and services in the market. Atotech invests around 10% of its global annual sales on Research and Development (R&D). R&D activities are considered a strategic tool for the company to always be on the cutting edge of innovation. Therefore, it is also possible to seek sustainable solutions that meet the most stringent environmental requirements - for both the present and the future.

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    Atotech invests around 10% of its annual sales on Research and Development

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    Of the 4,000 Atotech employees worldwide, almost 500 work directly with R&D

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    In 2014, Brazil hosted one of Atotech's main global innovation events, the POP Summit

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    Milton Silveira, executive director of Atotech do Brasil, explains how the company is going further for more sustainable solutions

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    Anderson Bos, Product and Marketing manager, presented Atotech’s innovative technologies in the plating on plastics division

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Innovative and cleaner technology

Of the 4,000 employees of Atotech worldwide, almost 500 work directly with R&D. Today, one of the Total subsidiary's priorities is to implement technologies that do not use hexavalent chromium for the plastic metallization process. Hexavalent chromium is a substance widely used in various processes of the chemical industry. New legislation, currently under discussion, may bring restrictions to the use of this substance in coming years. Atotech, through its extensive investment in research, is anticipating this possible restriction and has already made strides looking for replacement processes. The company stands out in the surface treatment industry thanks to an innovative technology, already presented to the market, which is being tested in some countries and which totally eliminates the use of hexavalent chromium in the plastic metallization process. “Since 2008, Atotech has chosen this issue as a goal. In 2014, we presented a sequence that was 100% free of hexavalent chromium. In the last year, the process was widely tested in our Technology Centers, to adjust them to the strictest specifications. For 2016, we have already organized tests in production lines in some countries to consolidate this big charge,” says Anderson Bos, Product and Marketing manager of the decorative processes and plating on plastics division (POP) of Atotech do Brasil.

Going further for sustainability

Brazil hosted one of Atotech's main global innovation events in 2014, the POP Summit1. During the South America POP Summit 2014, held in São Paulo, experts, customers and partners discussed the search for sustainable coating solutions and the sector's new environmental regulations. “New environmental laws are an opportunity to think about the future of the industry. Sustainable production brings many benefits, such as the efficient use of raw materials, higher productivity, lower waste residues and a secure environment both inside and outside the production plant,” says Milton Silveira, executive director of Atotech do Brasil. Bringing that kind of discussion to Brazil shows the importance the country has gained as a potential market, and that Atotech is on the right track. “The POP Summit is proof that our global plan for sustainable development is at full steam, and we are playing a key role in helping build the future of our market,” concludes Milton.


1 - POP (Plating On Plastic) - plastic metallization
 

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